Posts by tag: bmw

Why did BMW quit Formula 1?

BMW was a major player in Formula 1 for over two decades, but in 2009 they decided to pull out of the sport. The main reason given was to cut costs and focus on developing their road car business. However, there were other factors at play, such as the global financial crisis, the changing landscape of the sport and the success of rival teams. BMW had achieved several podiums and even a win, but the high costs and changing dynamics of the sport meant that their involvement was no longer financially viable. Ultimately, it was the right decision for the company and it allowed them to focus on the more profitable road car market.